Environmental Regeneration LTD, an established company specialising in urban and rural environment conservation, already had a website. However, their website lacked detailed descriptions of their services and didn't lead users on a precise journey to obtain the information they needed. The site was also inadequately configured for local SEO and didn't optimally utilise image alt tags.

Goals:

When they approached us, the brief was clear: a total revamp of the website to clearly showcase their offerings, incorporate past project pictures, and, importantly, enhance navigation and the user journey.

Approach:

1. Platform Transition: We moved the site from WIX to Squarespace, opening up better design and SEO opportunities.
2. Strategic Structure: We divided the new website into distinct sections: about us, services, recent projects, and team. This structure made navigation intuitive and efficient for users.
3. Comprehensive Content: Their unique services were comprehensively explained, and new photos illustrating their work were added. This step was not only informative but also painted a picture of their skills and accomplishments.
4. Local SEO: The SEO setup was improved to place the website favourably in local searches. We ensured all images had relevant alt tags, enhancing search engine readability and accessibility.

Outcome:

The transition resulted in a structurally coherent and visually appealing website. With well-defined sections each detailing a different aspect of the business, users can now effortlessly navigate and understand their offerings. It's a tad early to report on website performance improvement. However, with the strategic redesign and enhanced SEO, we anticipate a visible increase in site traffic, user engagement, and local search engine ranking.

Our journey with Environmental Regeneration LTD illustrates how a methodical overhaul can pave the way for impressive digital strides. We'll continue to monitor the site's performance keenly, confident of the positive changes the transformation will usher in.

Visit the new environmentalregeneration.co.uk website.